The Playa operates under the auspices of "doing your thing = radical success". "Challenge your being to dream - and make it so." 

The Playa sees life as an open canvass - Splash some colors, contrasting tones, shadows and light and interesting lines on it! 

Too many people simply live in order to live - spend their lives simply existing. Not The Playa. The Playa is always on, always driven, always reinventing and finding the path to her/his/their unique vision and version of success. In the flow - On their game. Dare to re-invent, re-brand, re-up!

They are their own lifestyle and creative force, driven by the axiom: "The Play’s the Thing - We play to stay, and we stay to play". "We want to have game - and we want to win".

Winning is about achieving personal success. It's being viable and relevant while doing your thing. And that kind of winning comes from being aware, woke and in the moment; not being bounced around by whims and wanna-be wants.

The Playa is the Shaolin Monk of Cool; 

the Zen of Success

                            "Imagination is more important than knowledge" - Albert Einstein

Why we did it: As a message, Staya Playa, the name / the brand, made total sense. It was authentic. It was a mirror. What Staya Playa said to me was that, at its core, it had a very simple message and story; it was the simple message and mantra of the phrase itself. Staya Playa!

 It was pointed out to me by a friend that actually, it is MY Story too; as it unfolds working with Staya Playa. And therein lies the lightbulb moment: It IS your story! It is an open invitation for you to conceptualize your creative, engaged self expression a bit differently than you had before; possibly stepping into new realms, possibly changing it up as you go.

Maybe add, some Playa Swag.

 My cousin Kim, a university Dean, immediately made it her mantra. Staya Playa for her meant overcoming obstacles; the big roadblocks and the everyday hurdles, remaining true to herself and being a viable, creative force in her family, professional and community life with style, grace and a “dip to the hip." Kim made it her story and her quest to stay on her game, having fun with it.

Staya Playa? - Yes! Stay energized, engaged, creative; while being authentic to her vision and aspirations.